About our name and logo
People often ask us, ‘Why the name String Theory? And... the dog logo? What’s the connection?’
The company name and logo emerged at different times. I started using the name String Theory in 2015 when I first began working as an independent consultant. The logo features my dog George wearing a crown which was first designed in 2020 and then updated in 2022.
Whilst the name and logo do not appear to have any thematic link, they have become part of our working identity because they resonate with ongoing themes in my work around connection, purpose, resilience and embracing difference and ambiguity. The stories I have linked below speak to my ways of working, engaging in purposeful resistance that benefits people and bringing joy and fun into my work as an act of resistance.
Click on the photos below to learn more about our name and logo.
